Theatre Marketing

theatre marketing

Many of London’s theatres and performing arts venues regularly use London Calling to implement their promotional and marketing strategies.

With over 30 year’s experience of marketing cultural organisations, we’ve worked with a huge number of theatres across London over the years. If you’ve got a play, musical, show or new season that you’re looking to promote, we can help with print distribution, digital campaigns, door-to-door drops, ambient marketing campaigns and more.


Theatre Partners we Work With

London Calling works with the likes of the National Theatre, Shakespeare’s Globe, Unicorn Theatre, Dewynters, Barbican, Soho Theatre, Theatre 503, Southbank Centre, Battersea Arts Centre, AKA, Lyric Theatre, Chickenshed, Almeida Theatre, Hoxton Hall, Tricycle Theatre, St James Theatre and many more.

Outside of London, our sister company Culture Calling works with performing arts venues around the country including Bristol Old Vic, Oxford Playhouse, Marlowe Theatre in Canterbury, Eastbourne Theatres, the New Theatre in Oxford, Theatre Royal Bath, Cambridge Arts Theatre and many more.


Marketing Services for Theatres

Print Marketing

print distribution marketing options for museums
At London Calling, print distribution is our speciality. We have over 2,000 print display racks in venues across London, and our expert team displays clients’ printed promotional materials in the most appropriate locations to reach their target audiences.

Many of our print runs are ideal for marketing theatres and performance venues or individual plays, musicals and other shows. For example, our Fringe Theatres special run is very popular for smaller performance arts venues while our Stage Doors special run includes many of the city’s most popular and prestigious theatres including the National Theatre, Young Vic, Trafalgar Studios, Garrick Theatre and more. We also have dedicated special runs for cabaret, drama schools, comedy and more. Our friendly Client Services team will be more than happy to advise which of our 200+ print runs would work best for your organisation. Alternatively, we can help you to target a particular geographic area or a niche demographic or a particular target audience.


Digital Marketing

digital marketing for museums
Online promotions can work very well for marketing theatres and shows. We have a range of digital options to choose from beginning with an event listing or online competition on our popular B2C website Both of these options are completely free.

We can also promote your venue or show via our social media channels through a Social Shout Out to our 51,000 Facebook and 35,000 Twitter followers. Alternatively, reach out to our list of 35,000 engaged email subscribers with an inclusion in our weekly email newsletter or via your own dedicated solus email sent to this list.


For more information about how we can help your organisation reach and engage your target audiences, get in touch with our friendly team for a no-obligation quote here.