The Royal Opera House in London’s Covent Garden is home to one of the world’s leading opera companies, renowned for performances of traditional opera as well as commissioning new work by leading opera composers. The Royal Opera House is also home to The Royal Ballet.
We work very closely with the ROH on each of their upcoming operas for the new season. Using our in-house Mosaic segmentation tool we runs a series of direct marketing campaigns. We’re able to say right down to street level where their target audiences live, making this a very cost effective means of reaching markets who will attend the opera several times throughout the year.