Case Study: Wallace Collection

Agincourt600 Reader Event


The Campaign

London Calling was asked to help Wallace Collection run a Reader Event to mark the 600th anniversary of the Battle of Agincourt.

Wallace Collection arranged a special evening consisting of a short Shakespeare performance, curator talks and guided tours of the collection and the special Agincourt display. London Calling were tasked with arranging the guest list for the night and creating a social media buzz around the event.

Competition on LondonCalling.Com
Before the event, London Calling hosted a competition on to promote the event and give readers an opportunity to win tickets to come along on the night. This competition was promoted on the front page of, in the email newsletter which was sent to 32,000+ subscribers, and on London Calling’s social media channels. When the competition ended, five winners were selected to join the Guest List and attend the Readers Event.

wallace collection agincourt competition

Guest List

At London Calling, we have a social media following of over 80,000 social media fans and followers, as well as strong relationships with individual social media influencers. We utilised these connections to draw up a relevant, engaged and influential guest list, concentrating on people with a strong presence on social media.

Around 70 guests attended the event, including TV presenter Dr Suzannah Lipscomb and musician Hugh Harris. Representatives were present from specialist institutions and organisations including London Medieval Society, London Historians, The Society of Antiquaries of London, London and Middlesex Archaeological Society,, V&A, National Army Museum, and Museum of London. A number of people came from University History Societies and there were also five London Calling competition winners. In addition, London Calling invited a selection of social media influencers including Tweeters, Instagramers, and bloggers with a combined reach of over 250,000 social media followers.


The results

“I know I will be going back soon to see the exhibit again as well as spend time at the Wallace Collection in general.” – Erin, Instagramers London

“What a splendid event you arranged.” – Colin, London and Middlesex Archaeological Society

“Thank you so much for an excellent evening. Very informative and we look forward to going back to the Wallace collection to have another look.” – Elizabeth, London Calling competition winner


A huge amount of social media activity was triggered by the event, including hundreds of interactions across Twitter and Instagram. For example, the Instagram user LONDON historian received over 700 likes on their three posts about the night. On Facebook, the popular website posted a feature about the Agincourt event to their 271,000 Facebook followers, receiving 155 Likes and 32 shares.


The event also led to popular television presenter and historian Dan Snow interviewing the Wallace Collection’s curator Tobias Capwell for his podcast as well as filming a ‘Periscope’ session with Tobias at the Collection.


Other Clients We Work With

We have run a number of successful Reader Events in the last year, working with clients such as Shakespeare’s Globe, Regent’s Park Open Air Theatre, the ArcelorMittal Orbit, the Science Museum, the Southbank Centre, and more.



Running a Reader Event with London Calling

If you would like to talk through the options for promoting your organisation, show or product through a Reader Event, please give us a call on 0207 275 7225 or email