Read about how we’ve worked with other companies to achieve their objectives through print distribution, door-to-door, handouts, digital and more!
Battersea Dogs and Cats Home – Print Distribution
London Calling have been working with Battersea Dogs and Cats Home on a number of distribution and promotional campaigns.
Since 2013, we have been working with the internationally renowned charity to help raise awareness, promote seasonal campaigns and drive potential owners to their Brands Hatch and Old Windsor venues.
Here, Brand Officer Sally Hearn discusses how working with London Calling helped the charity reach their promotional goals.
Historic Royal Palaces – Print Distribution
Across the course of the year, we run a number of extensive distribution campaigns for Historic Royal Palaces (HRP), who run venues such as the Tower of London, Hampton Court Palace and Kensington Palace. Surveys undertaken by HRP show that print display and leaflets are still one of the major drivers for people attending their incredible venues. As such, we undertake high profile campaigns across London and the South East of the country ensuring awareness levels of the various locations are at their optimum at key times of the year in front of their target markets.
The British Library – Print Distribution
The British Library asked London Calling to help promote their exhibition West Africa: Word, Symbol, Song. With over 90,000 postcards and leaflets to distribute as well as 500 posters to display, they were looking to create a complex, multiple-strand print distribution campaign targeting specific target audiences.
Greater London Authority – Direct Handouts
A recent handout campaign was run for the Greater London Authority. Prior to the campaign the event in question had a low number of sign ups and awareness levels in the local area were poor. Post a focused and high profile campaign in the local surroundings at key high footfall locations the event was a sell out with one week to go. Handouts work!
Lord Mayor’s Show – Ambient Media
We’ve run fantastic Look Walker campaigns for the City of London and the Lord Mayor’s Show for the past five years. Strategically located walkers in the fortnight leading up to the LMS have ensured consistently high awareness levels amongst their target market and record numbers attending on the day in question. Back lit and with high visibility, the walkers have played an important part in recent campaigns to ensure the show has become a must see event for Londoners and tourists alike.
Royal Opera House – Door to Door
With our in-house Mosaic audience segmentation tool, we are able to identify different audiences and demographics right down to street level. This is perfect for targeted direct marketing campaigns such as the door to door activity we undertake for the Royal Opera House. For many years we have carried out detailed work ensuring their target markets are reached at key times of the year. Each individual production is looked at separately and key audiences identified in order to maximise the exposure levels across London.
German Xmas Markets – Poster Display
For the last five London winters, the German Xmas Market has resided on the Southbank of the Thames. From six weeks in advance of the market’s opening date right up to Christmas we display up to 3,000 posters across high profile, high footfall locations in central London. Placed in highly visible sites, by providing such extensive and continued display in the weeks leading up to the grand opening we make sure all residents, commuters and tourists who have easy access to the venue via local transport links are able to attend to enjoy one of the highlights of the festive season.
12 Days of Christmas – Digital
Every year, we run our special 12 Days of Christmas campaign in December, using our strong digital presence to promote our clients’ products in the key period before the festive season. In 2014, we worked with clients such as Shakespeare’s Globe, Heatherley’s School of Fine Art and London Chamber Orchestra for this campaign.
Westminster Abbey – Digital; Email
In June 2015, we helped Westminster Abbey promote their Organ Festival, a series of concerts planned for the following September, using a targeted souls email campaign and a promoted competition.
Old Royal Naval College – Digital; Social Media
We ran a Promoted Competition to give away tickets to one of the performances at Greenwich Music Time at Old Royal Naval College. We promoted the competition with a social media ‘Shout Out’ and collected over 1,000 entries for Old Royal Naval College.
The Wallace Collection – Hashtag Event
In October 2015, we helped the Wallace Collection mark 600 years since the Battle of Agincourt with an exclusive evening event at the museum.