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New Vacancy – Sales & New Business Manager

** This Position has now been filled **

Culture Calling Sales & New Business Manager

Our sister company Culture Calling are recruiting for a Sales & New Business Manager, based in the London Calling office in Dalston.

This is a new and exciting opportunity to be an important part in the growth of a dynamic arts and culture marketing company. The role is focused on sales and bringing in new business for Culture Calling, building on our well established, existing client base.

We are looking for someone who has flair and energy, and someone who is focused, tenacious and confident when dealing with people (mostly new and potential clients). Sales and marketing experience in a commercial environment is important, as is having a flexible and innovative approach to work.

This post is part of a small team that will work alongside our sales, operations and marketing teams as well as London Calling.

 

Responsibilities

  • Present and sell company products and services to new and potential clients
  • Prepare action plans and schedules to identify specific targets and create a number of contacts to be made
  • Follow up on new leads and referrals which have been acquired through research activity
  • Identify new sales prospects in conjunction with other staff and contact these and other accounts as assigned
  • Develop and maintain the sales data systems with new and potential clients
  • To liaise with other staff at Culture Calling and ensure the smooth handover of clients to our client services team
  • Manage service offerings through quality checks and follow-ups
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
  • Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity and research to appropriate company staff
  • Assist with and contribute to new and continuing marketing initiatives
  • Represent the company at relevant meetings and events
  • Inspire, supervise and manage any part-time sales staff
  • Other duties as required

Knowledge and Skills Requirements

  • Ability to persuade and influence others
  • Strong sales or sales related skills and experience
  • Excellent interpersonal and communication skills
  • Knowledge of sales promotion techniques as well as marketing approaches
  • Ability and intelligence to quickly learn about our business, our market and our products
  • Fluent in spoken and written English
  • Good strategic sense and the ability to be a pro-active member of the team developing sales and marketing initiatives.
  • Good IT skills with knowledge of databases or the ability to develop this quickly
  • Energy, ambition and ability to get things done
  • Ability to write focused and succinct written communications
  • Some management and supervisory experience, or willingness to learn this in the position

The post will be incentivised with a basic wage of between £22,000 and £27,000 dependent on experience and a monthly commission being paid on the basis of meeting and exceeding agreed targets.

The work will require some travel and the occasional overnight stay as well as some evening and weekend work.

To apply please provide a short CV along with a covering letter (maximum 500 words) on what makes you a strong candidate for this post, and e-mail to gary@culturecalling.co.uk.

Closing date: Friday 15th April.

For further information see our B2B sites:

www.culturecalling.co.uk

www.londoncallingarts.com

 

—-

Arts and Culture Marketing Round-Up 3

arts_marketing_tips

Whether you’re looking to create an online buzz around a museum, need to get your head around the basics of promoting an art exhibition, or you want to understand the event-marketing trends that will be important in 2016, we’ve got something for you! We’ve put together another round-up of the internet’s best tips, news and advice for promoting your arts and culture events.

Dig in…

 

An Introduction to Marketing

The Art Council sums up the pros and cons of different forms of marketing with this simple guide for beginners, perfect for anyone just starting out in marketing at a small arts or cultural organisation.
Read it here

 

3 Key Trends for Planning and Promoting Events in 2016

The experts at Eventbrite discuss the big trends that will impact the success of your events in 2016. While Eventbrite don’t specifically focus on arts venues, these important trends will still be important for any cultural or promotional events you’ve got planned for the coming year.
Read it here

 

How Digital Tech can Bridge Gaps between Museums and Audiences

At London Calling, we’re huge fans of digital marketing and we think there are plenty of digital innovations the cultural sectors should be taking advantage of. This fascinating article explores how (and why) museums should put digital at the heart of their strategies and activities.
Read it here

 

How to Talk to the Press Like a Pro

A simple how-to guide from Etsy relevant for any small organisation looking to promote themselves with the press.
Read it here

 

10 Podcasts that will Help you Learn Marketing for Free

Finding time to research and learn more about marketing practices can be really tricky, but Podcasts are a brilliant solution. Listen to them on your commute to work, while you’re at the gym, or when you’re cooking dinner! These ten marketing podcasts will help you to develop the skills you need to promote your organisation and events.
Read it here

 

How to Market an Exhibition

This beginner’s guide explains how to promote your up-coming art exhibition, including identifying and segmenting your audience, cross-promotion and how to harness word of mouth.
Read it here

 

London Calling Arts is a marketing agency that specialises in helping arts and culture organisations promote their products, venues and events. Our clients include theatres, museums, art galleries, heritage sites, music venues and more. Have a look at our other marketing round-ups and recent blog posts.


 

 

We’re Recruiting – Sales/New Business Manager

Sales/New Business Manager: An exciting opportunity in Arts marketing.

 

** THIS POSITION HAS NOW BEEN FILLED! **

This is a new and challenging opportunity to be an important part of the growth of this dynamic arts and culture marketing company. The role is focused on sales and bringing in new business for the company building on our well established, existing client base.

We are looking for someone who has flair, energy, is confident in dealing with people (mostly new and potential clients), has imagination, is focussed and tenacious. Sales and some marketing experience in a commercial environment is important as is having a flexible and innovative approach to work.

This post is part of a small team that will work alongside our account handling and marketing teams as well as with our related company Culture Calling.

The post will be incentivised with a basic wage of between £22,000 and £27,000 dependent on experience and a monthly commission being paid on the basis of meeting and exceeding agreed targets.

 

Responsibilities

  • Present and sell company products and services to new and potential clients.
  • Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made.
  • Follow up on new leads and referrals resulting from field and research activity
  • Identify new sales prospects in conjunction with other staff and contact these and other accounts as assigned.
  • Develop and maintain the sales data systems and current and potentially new product knowledge.
  • To liaise with other staff at London Calling and ensure the smooth handing and handover of clients to our client services team.
  • Manage service offerings through quality checks and other follow-up.
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
  • Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity and research to appropriate company staff.
  • Assist with and contribute to new and continuing marketing initiatives
  • Represent the Company at relevant meetings and events
  • Inspire, supervise and manage any part time sales staff
  • Other duties as required

Knowledge and Skills Requirements

  • Ability to persuade and influence others
  • Strong sales or sales related skills and experience.
  • Excellent interpersonal and communication skills
  • Knowledge of sales promotion techniques as well as marketing approaches.
  • Ability and intelligence to quickly learn about our business, our market, and what we are selling
  • Fluent in spoken and written English
  • Good strategic sense and the ability to be a pro-active part of a team developing sales and marketing initiatives.
  • Good IT skills with knowledge of data bases or the ability to develop this quickly
  • Energy, ambition and ability to get things done.
  • Ability to write focused and succinct reports/communications
  • Some management and supervisory experience or the ability to learn this on the job.

The work will require some travel and the occasional overnight stay as well as some evening/weekend work

For further information see our B2B sites:

www.londoncallingarts.com

www.culturecalling.co.uk

and our B2C site:

www.londoncalling.com

 

If you are interested please provide a short CV that summarises your background and experience, along with a brief note (maximum 350 words) on what makes you a strong candidate for this post, and e-mail to colin@londoncalling.com. Closing date: 9th November 2015.

 

** THIS POSITION HAS NOW BEEN FILLED! **


 

Top 5 Tips for Running a Great Print Campaign

print-design

Here at London Calling we know a fair bit about print! So here are our top tips for putting together the most effective print campaign:

1. Clever design.
The most important thing to consider when designing print is that most of the time only the top third of your leaflet will be on display when in our racks. Logos, dates, special offers and anything else that you really want people to know about should all go in that top third so that passers by will be more inclined to pick it up and find out more.

2. Research.
Look at other pieces of print you see around or the print of venues that attract a similar crowd to yours. What would you be likely to pick up in a rack full of print? What would stand out? Minimal text and strong images often work well, but nothing is better than research –  find out what works best for your desired audience.

3. Be clear.
What are your goals for the campaign? Is it to attract new audiences, or reach existing ones? Increase sales or grow brand awareness? A campaign without an objective is a lost one, so be clear and convey this when chatting with your Account Manager and we can advise you on the best possible options.

4. Don’t be afraid to be niche.
Be as targeted as you like, whether it’s people of a specific age, gender or set of interests; this is all useful information that we can use to find where your audiences are and decide the best print display locations for you.

5. Plan.
Even if you don’t have your print produced yet, get in touch and begin planning, as we can recommend the best time for you to get your print out there reaching your target audiences to have the most effective campaign possible.

So those are our top 5 tips to start off a brilliant print campaign. If you need any advice or have any queries about your campaign, get in touch with your Account Manager or any member of the Client Services team via sales@londoncalling.com or on 02072 757225.


 

Arts and Culture Marketing Round-Up 2

Whether you’re an established Marketing Manager at a big arts organisation or the founder of a tiny fringe theatre wondering how to sell tickets, we want to help you out! That’s why every few weeks we round up our favourite arts marketing advice and tips from the internet to bring you practical advice for advertising and promoting your theatre, art venues, museum, gigs or events!

Here are the most practical and inspiring tips and tricks we’ve discovered in October 2015:

5 Ways to Protect Your Brand’s Online Reputation
A beginner’s guide covering the first steps to take towards creating a strong online brand.
Read it here

An Introduction to Arts Marketing
A fascinating write-up of a talk by Heather Maitland, Associate Fellow at the Centre for Cultural Policy Studies at the University of Warwick.
Read it here

Turn Branding Failures into Successes
Sometimes a marketing campaign or promotion can go badly wrong. This useful document shows how six brands turned failures into successes and analyses the relevance of these examples to arts and cultural organisations.
Read it here

Top CRM Tips
Seven top tips for keeping your CRM healthy and useful as an arts marketer.
Read it here

How to Use Instagram and Pinterest for Your Arts Organisation
In many ways, Instagram and Pinterest are the most natural social media platforms for arts organisations to use since they focus on pictures, eye-catching design and visual marketing. This is a creative introduction into using these platforms to promote your organisation.
Read it here

How to Write a Press Release for an Art Event
This really practical step-by-step guide by the Arts Council takes you through the process of writing a great press release. It’s a very useful resource for anyone getting to grips with PR basics.
Read it here

 


 

London Calling are now working with Gold Key!

Gold-Key

At London Calling we have now teamed up with Gold Key to offer our clients an even wider array of print distribution options.

This exciting new partnership means that we can distribute our client’s print to an even bigger selection of London’s highest-footfall and most exclusive venues. The new locations added to our lists include:

  • More than 250 of London’s best 4* and 5* hotels;
  • Over 150 corporate locations and offices used by top businesses such as The Finanial Times, Network Rail, Unilever, Bird & Bird, HSBC, Savills, and BBC New Broadcasting House;
  • Airport lounges for more than 30 international airlines;
  • 30 London-based Members Clubs including Shoreditch House, Soho House, the Oxford and Cambridge Club and the Army and Navy Club.

These new venues are focused on reaching an exclusive, professional audience who live and work in London as well as tourists and visitors arriving via local airports.

To celebrate the launch of these new print channels, we are offering a 20% discount to the first five organisations to book any of these venues!

If you would like to find out more about our new offerings and which venues would work best for your organisation, please get in touch with us on sales@londoncalling.com or 0207 275 7225.


 

 

6 reasons to consider print advertising

Tried and tested, eye-catching, lovely to look at, we think print is brilliant! Here are our top 6 reasons for loving print…

1. It reaches all demographics. Not everyone is online (we know, it’s shocking!) But with print promotion, it’s possible to track down and reach any group of people you can think of, no matter how niche your target audience

2. It can be tied into your other marketing activities. Printed materials can work beautifully as the heart of an integrated marketing campaign, directing people to your online activities, offers, or competitions.

3. It’s immediate. There’s no distance or delay with print, and you can make sure it reaches people when they’re at their most receptive.

4. It’s credible. Want to add clout and credibility to a campaign? A beautifully designed brochure is the way to go!

5. It’s hard to ignore. Brochures or leaflets don’t have a delete button! They’re physical, tangible and unavoidable and it’s notoriously hard to resist the urge to flick through a brochure or What’s On guide! Studies suggest that around 80% of printed mail is opened compared to just 20% of emails.*

6. It works. Ultimately, there’s nothing more convincing than seeing results! Here’s what our clients have to say about print distribution campaigns we’ve helped them run…

“Around 40% of visitors surveyed had picked up a Jerwood Gallery leaflet and we’ve also seen an improvement in visitors from London.” – Jerwood Gallery

“The campaign was a great success and this was measured by seeing the amount of visitors who came to the gallery as opposed to the same time last year. This was up 70%.” – Watts Gallery

So if you’re not already producing printed marketing materials… why not?

 


 

 

Arts and Culture Marketing Round-Up

Here at London Calling we work with some fantastic theatres, art galleries, dance studios, museums and cultural venues. We spend our time promoting great cultural events and activities, so we know the obstacles our clients face and just how difficult arts marketing can be!

Luckily the internet is full of useful advice about how to engage arts audiences…

Today we’re rounding up the best advice, news, tips and ‘how to’s to give you a helping hand with your upcoming marketing campaigns:

5 innovative Event Marketing Ideas to Learn from
Featuring operas, theatres and music festivals, this list gives 5 great examples of unique and innovative marketing campaigns for events.
Read it here

Design and Print – An Introduction for Arts and Cultural Marketers
A fantastic overview for designing top-notch printed promo materials to advertise your organisation, venue and events.
Read it here

How to Sell your Show at a Fringe Festival
From chasing reviews to writing press releases to flyering, here’s how to sell tickets if you’re putting on a show at a fringe festival.
Read it here

7 Social Media Marketing Tips for Art Galleries
Those clever folks at Mashable really know their stuff when it comes to digital marketing. Here they turn their attention to social media for art venues and galleries.
Read it here

100 Inspiring Ideas to Market your Business
A fantastic check-list of key marketing activities that any organisation can learn from.
Read it here

How to Promote your Event through Twitter Competitions
Twitter can be the perfect channel for promoting an event. Here’s a great introduction to using social to market your event.
Read it here

 

 

 

 

Now recruiting: Digital Officer at Culture Calling

** This position has now been filled **

 

Culture Calling Digital Officer

Full-Time/37.5 hours a week although Part-Time option will be considered

Reporting to: Sales & Operations Director, Culture Calling

Department: Digital

 

Culture Calling and London Calling Arts have built their reputation displaying print and targeting audiences across the Arts, Leisure and Tourist industries bringing new visitors to their favourite arts and cultural institutions.

The role: The role of Culture Calling Digital Officer is a key position within the digital department of London Calling, contributing substantially to the success of the company and its digital range of marketing and consumer services.

The Culture Calling Digital Officer manages the online presence for Culture Calling, primarily through B2C channels but also B2B. We are looking for someone who has the expertise and passion for social media, including knowledge of social media platforms, social media metrics, email marketing, website content management, SEO and Google Analytics.

The marketing of Culture Calling as a brand and our services is also a vital component of this role and this will involve working closely with the sales team to develop new strategy and offers.

 

Key Duties and Responsibilities  

  • Create content ideas for Culture Calling’s online channels – planning, writing and executing content
  • Contribute to and implement the ever changing social media strategy for the Company
  • Community management – engage with existing communities and come up with ideas for growing and expanding Culture Calling’s presence online
  • Manage all social media budgets for advertising and campaigns
  • Build email campaigns for the B2B market and B2C market
  • Undertake integrated marketing campaigns alongside the Client Services Account Management and Sales Team for Culture Calling and our clients
  • Building relationships and contacts within PR agencies and PR/Marketing departments in arts and culture organisations
  • Working alongside company interns assisting with website content and feature writing
  • To keep abreast of developments in arts marketing and the cultural sector
  • Represent the company at various events whilst maintaining goodwill for the company’s services
  • To adhere to Culture Calling’s values in all areas of the role and in all dealings with clients, suppliers and colleagues
  • To undertake any other such duties as may be deemed appropriate to the role of Culture Calling Digital Officer
  • To assist the members of the Senior Management Team with tasks as required
  • To assist the London Calling Online Brand Manager with tasks as required including developing and maintaining the LondonCalling.com B2C website

 

Essential

  • Substantial experience of managing social media communications for an organisation or brand
  • Experience of using and managing a content management system
  • Excellent writing and editing skills, with an understanding of digital content creation including keywords and SEO
  • Fluent in both spoken and written English
  • Thorough and meticulous with an eye for detail
  • PhotoShop, InDesign, Flash and Final Cut experience
  • Impeccable copy writing skills
  • A creative self-starter, able to work independently as well as part of a team
  • Passionate about all things art, theatre and culture
  • A willingness to work beyond the normal ‘9-5’ in looking after Culture Calling’s online presence

 

Desirable

  • Experience of filming and editing simple videos for online social media
  • Knowledge of HTML for web and email (including testing across multiple email clients)
  • Strong understanding of keyword plans and on page optimization

Interested in joining the dynamic team behind London Calling Arts and Culture Calling? Send your CV with a cover letter to helen@londoncalling.com.

 

 

 

Our team of arts experts

I came to London Calling from a dance background; a dance graduate straight from an internship at a dance festival with pretty much all my free time dedicated to dancing. It’s safe to say that dance is where my love lies within the arts! Coming to work at London Calling affirmed the enjoyment of dance I’ve always had. But more importantly it opened my eyes to a world of cultural happenings that I had not previously known about. And that’s what London Calling aims to do: spread the word about the greatest, most prestigious and sometimes wackiest cultural events that London has to offer.

A couple of weeks ago my colleague Becca booked herself a bed for an hour before work to have a comfy brekkie in the heart of Shoreditch at the Ikea Breakfast in Bed Cafe. That evening, I was at the Udderbelly on the Southbank watching a spectacular juggling show. The following day I went to the Sky Garden to watch a live gig.

I don’t think a paragraph could better sum up the diversity of our jobs and of London itself!

The great thing about the London Calling team is that our passions lie in different aspects of the arts and most of us have come from an arts background – that makes us even more enthusiastic about the clients we work with. There is always someone in the office on hand to give their expertise on the newest fringe theatre show or who has been to the latest exhibition at the V & A. It makes our weekdays particularly exciting as there’s always something happening that someone is keen to dash off to after work.

The London Calling office is a great place to work as the topic of conversation always revolves around the latest musical that has opened or a must-see exhibition. As a team we have so much passion for the arts, promoting them comes to us as second nature. As with all things you care about, you want everyone else to be passionate about it too! Our love of the arts enables us to advise our clients expertly and help make sure as many people as possible are aware of their venue or event.

There are plenty of perks of being a part of the London Calling team. We get to go off and meet our lovely clients in stunning venues which take us across the city on a daily basis – my Monday this week consisted of visiting Somerset House and the Estorick Collection all before lunch time.  There is always a new pop up or festival happening somewhere in the city, and we always enjoy using our knowledge from visiting these wonderful locations to target audiences for our clients.

All of these experiences, both visiting clients and exploring London’s cultural jungle on our own time add to the knowledge that we can provide our clients. We are lucky that we find out about all these things as they reach fruition and we love nothing more than spreading the word about clients’ events to our ever-growing following of culturally aware readers through print, editorial and social media offerings.

The vast variety of clients we all work with feeds our interest in the arts and in turn we can feed this into giving great advice on campaigns in order to share the best of London with the people living and working in (I may be biased) the most diverse, cultural, artistic and greatest city in the world.

By Alice Westoby, Junior Account Handler