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We’re recruiting: Accounts Management and Sales Posts

We are looking for three new candidates to join our team at our offices in Islington, London.

London Calling (London focussed) and Culture Calling (covering cultural hotspots outside London) are a leading arts, culture and leisure marketing company operating across the UK. This is your opportunity to play your part in the growth of our dynamic company. Following a hugely successful year, we are looking for three ambitious people to join our accounts management and sales teams.

We are looking for individuals who have flair, energy, are confident when dealing with people and who are focused and tenacious. While the three posts are different (but related), and with varying levels of experience/knowledge required, we are looking for account management, sales and marketing experience in all the roles. This can be from any sector.

What is important is the ability to learn quickly about the sectors we are engaged with and to have a flexible and innovative approach to work. We also strongly encourage new ideas and perspectives as we work to further grow and expand our business.

There are three jobs available: Please see below a brief resume of each one with a link to obtain more detailed information.

 

Account Manager:

This post is ideal for someone already working within account management and sales, who has a track record of success, and who is looking to forge a career for themselves in the arts/leisure sector. This post is concerned with managing and growing the business with an existing portfolio of established clients as well as with sourcing new business. The salary range is £26,000 to £30,000 (dependent on experience) with a commission available related to meeting targets. Find out more.

Culture Calling Sales/New Business manager

The role is focused on sales and bringing in new business for the company building on our well established, existing client base. It will concentrate on primarily developing new business outside London as well as some limited account management. This would suit someone who has some good sales experience in any sector and who wants to learn more and contribute to growing work in our sector. The salary range is £22,000 to £27,000 (dependent on experience) with a commission being paid for meeting agreed targets: the more new business that is generated the higher the commission. Find out more.

New Business Executive.

This role is focused on sales and bringing in new business for the company building on our well established, existing client base. It is a ‘junior’ role to start with and would ideally suit a recent graduate or someone who has had some job experience and who wants to build on this in a new role. The salary range is £20,000 to £24,000 (dependent on experience) with a commission being paid related to meeting targets. Find out more.

 

If you are interested please provide a short CV that summarises your background and experience, along with a brief note (maximum 350 words) on what makes you a strong candidate for the individual posts. Applications should be e-mailed to tbutler@londoncalling.com.

Closing date 27th November with interviews being held in early December.

Office manager and marketing support – POSITION FILLED

We are looking for a driven, friendly individual to join our team based in Islington in North London.

** This position has now been filled **

 

This is a new and exciting opportunity to play your part in the growth of our dynamic arts and leisure marketing company. The role is helping to manage our busy office and ensuring that the key policies, processes and duties in the office flow efficiently. Part of the role is also helping to supporting our marketing team, providing an opportunity to gain experience in this area.

We are looking for someone who has flair, energy, is confident when dealing with people, and who is focused, well organised and tenacious. Ideally we would like you to have assisted in or managed an office before. However, what is as important is that you have the ability to learn quickly, and have a flexible and innovative approach to work.

The basic wage starts at around £25000, dependent on experience.

 

Find out more and read the full job description.

 

To apply : please provide a short CV along with a covering letter (maximum 700 words) on what makes you a good candidate for this post, and e-mail as soon as you can to: elaine@londoncalling.com. The closing date is 10th October 2016.

We look forward to hearing from you.

 


 

The Vaults: An Interview with Director Kieron Vanstone

kieron

In just a few short years The Vaults, nestled under Waterloo station, has become one of London’s most exciting art spaces. It all started with The Vaults Festival which has rapidly become one of the capital’s largest Fringe theatre events, and have recently staged productions ranging from Goosebumps Live to a musical about mod icons The Small Faces. We chatted to founder and director Kieron Vanstone about the venue, its history and his dreams for the future.

 

London Calling: Can you tell us about the history of the venue?

Kieron Vanstone: It opened in April 2013. I originally worked at the Old Vic Tunnels which was another series of arches supported by the Old Vic Theatre. When that place closed I picked up where we left off and opened up another series of arches and carried on from there.

 

LC: What is it about the underground that appeals to people?

KV: Interestingly at The Vaults, technically, you actually don’t go underground at all. It was built in 1848 and the Victorians wondered how to keep the train running when there were floods, so they lifted it all up. You never actually go down at all. You get this real loss of inhibition and exploration when you go underground.

 

LC: Were there any issues setting up in such an unusual location?

KV: I started without anybody else and I just had to do it all myself really. I had to clean everything, do all the production, finance, marketing. There were no particularly big hurdles, it was just all of the hurdles. The building was used to store paper for a long time so there was just one toilet in the whole building and a series of offices. All of our toilets are now weirdly kitted out like old school offices.

 

LC: What’s most exciting in your current season?

KV: Goosebumps is exciting because we’ve completely split audiences. I’ve never seen a show that some people absolutely detest while others adore it and come back three or four times.

 

LC: Why do you think that’s happened?

KV: If I knew why, I would definitely be a billionaire. A lot of people like it, a lot of people don’t. Goosebumps is the second best selling book series of all time after Harry Potter. We’ve also got ‘All or Nothing’ our mod musical inspired by the music of the Small Faces. It’s written by a lady called Carol Harrison and that’s been unbelievably popular. It sold out every night for eight weeks which is impressive for a new musical. I think it’s a testament to the music of the Small Faces and how popular it was.

We’ve also had a brand new audience come to the place. We pitch ourselves all the time for twenty to thirty year-olds but with this show you’ve got a range from forty to seventy. It’s cool to not be elitist, we do shows for everybody. It’s the same doing our separate Goosebumps kids show, they come in and are amazed, they can hear the trains, they go mental. Just like a 57-year-old who has never been under Waterloo station but they’ve walked past it every day.

 

LC: What about the Vaults Festival?

KV: We have a six week festival in March where there are about 20 shows a day. We turn most spaces into theatres ranging from 100 seats to 176 seats. It’s fringe theatre of very high quality. It’s about supporting the artists and making sure they don’t lose out, that they cover themselves. It accounted for something like 30% of all fringe ticket sales in London last year. The first was in 2012, before the venue opened. The Vaults Festival came first, when I was working at the Old Vic Tunnels. We opened up this space for the Vaults festival first for six weeks then we closed it down again. That was why we called the space The Vaults because the festival had already spread the name.

 

LC: A lot of venues are threatened by council restrictions and new construction at the moment. Are you worried about that?

KV: I’ve got a really good relationship with the council. I’ve been really careful and clear – I won’t just do a party or a dirty rave, it has to have some theatre and drama to it. That supports the community so they support us. If you don’t have the support of the surrounding businesses and neighbours then you’re in trouble. They’re the people you’re there to serve so if you stick out like a sore thumb then it’s going to go badly.

Saying that, some other venues were doing the best they could – like Shunt got closed because the Shard was built on top of it. No doubt the same will happen for Waterloo. There are masterplans for Waterloo up until 2050 so we won’t be around forever. In terms of footfall Waterloo is the biggest station in Europe, there’s an extra million people every year. We’ll survive as long as we possibly can and do as much cool stuff as we can in the time we’ve got.

 

The Vaults is currently showing Goosebumps Alive and Ministry of Masks. For information on upcoming events see their website.


 

New Vacancy – Sales & New Business Manager

** This Position has now been filled **

Culture Calling Sales & New Business Manager

Our sister company Culture Calling are recruiting for a Sales & New Business Manager, based in the London Calling office in Dalston.

This is a new and exciting opportunity to be an important part in the growth of a dynamic arts and culture marketing company. The role is focused on sales and bringing in new business for Culture Calling, building on our well established, existing client base.

We are looking for someone who has flair and energy, and someone who is focused, tenacious and confident when dealing with people (mostly new and potential clients). Sales and marketing experience in a commercial environment is important, as is having a flexible and innovative approach to work.

This post is part of a small team that will work alongside our sales, operations and marketing teams as well as London Calling.

 

Responsibilities

  • Present and sell company products and services to new and potential clients
  • Prepare action plans and schedules to identify specific targets and create a number of contacts to be made
  • Follow up on new leads and referrals which have been acquired through research activity
  • Identify new sales prospects in conjunction with other staff and contact these and other accounts as assigned
  • Develop and maintain the sales data systems with new and potential clients
  • To liaise with other staff at Culture Calling and ensure the smooth handover of clients to our client services team
  • Manage service offerings through quality checks and follow-ups
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
  • Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity and research to appropriate company staff
  • Assist with and contribute to new and continuing marketing initiatives
  • Represent the company at relevant meetings and events
  • Inspire, supervise and manage any part-time sales staff
  • Other duties as required

Knowledge and Skills Requirements

  • Ability to persuade and influence others
  • Strong sales or sales related skills and experience
  • Excellent interpersonal and communication skills
  • Knowledge of sales promotion techniques as well as marketing approaches
  • Ability and intelligence to quickly learn about our business, our market and our products
  • Fluent in spoken and written English
  • Good strategic sense and the ability to be a pro-active member of the team developing sales and marketing initiatives.
  • Good IT skills with knowledge of databases or the ability to develop this quickly
  • Energy, ambition and ability to get things done
  • Ability to write focused and succinct written communications
  • Some management and supervisory experience, or willingness to learn this in the position

The post will be incentivised with a basic wage of between £22,000 and £27,000 dependent on experience and a monthly commission being paid on the basis of meeting and exceeding agreed targets.

The work will require some travel and the occasional overnight stay as well as some evening and weekend work.

To apply please provide a short CV along with a covering letter (maximum 500 words) on what makes you a strong candidate for this post, and e-mail to gary@culturecalling.co.uk.

Closing date: Friday 15th April.

For further information see our B2B sites:

www.culturecalling.co.uk

www.londoncallingarts.com

 

—-

Arts and Culture Marketing Round-Up 3

arts_marketing_tips

Whether you’re looking to create an online buzz around a museum, need to get your head around the basics of promoting an art exhibition, or you want to understand the event-marketing trends that will be important in 2016, we’ve got something for you! We’ve put together another round-up of the internet’s best tips, news and advice for promoting your arts and culture events.

Dig in…

 

An Introduction to Marketing

The Art Council sums up the pros and cons of different forms of marketing with this simple guide for beginners, perfect for anyone just starting out in marketing at a small arts or cultural organisation.
Read it here

 

3 Key Trends for Planning and Promoting Events in 2016

The experts at Eventbrite discuss the big trends that will impact the success of your events in 2016. While Eventbrite don’t specifically focus on arts venues, these important trends will still be important for any cultural or promotional events you’ve got planned for the coming year.
Read it here

 

How Digital Tech can Bridge Gaps between Museums and Audiences

At London Calling, we’re huge fans of digital marketing and we think there are plenty of digital innovations the cultural sectors should be taking advantage of. This fascinating article explores how (and why) museums should put digital at the heart of their strategies and activities.
Read it here

 

How to Talk to the Press Like a Pro

A simple how-to guide from Etsy relevant for any small organisation looking to promote themselves with the press.
Read it here

 

10 Podcasts that will Help you Learn Marketing for Free

Finding time to research and learn more about marketing practices can be really tricky, but Podcasts are a brilliant solution. Listen to them on your commute to work, while you’re at the gym, or when you’re cooking dinner! These ten marketing podcasts will help you to develop the skills you need to promote your organisation and events.
Read it here

 

How to Market an Exhibition

This beginner’s guide explains how to promote your up-coming art exhibition, including identifying and segmenting your audience, cross-promotion and how to harness word of mouth.
Read it here

 

London Calling Arts is a marketing agency that specialises in helping arts and culture organisations promote their products, venues and events. Our clients include theatres, museums, art galleries, heritage sites, music venues and more. Have a look at our other marketing round-ups and recent blog posts.


 

 

We’re Recruiting – Sales/New Business Manager

Sales/New Business Manager: An exciting opportunity in Arts marketing.

 

** THIS POSITION HAS NOW BEEN FILLED! **

This is a new and challenging opportunity to be an important part of the growth of this dynamic arts and culture marketing company. The role is focused on sales and bringing in new business for the company building on our well established, existing client base.

We are looking for someone who has flair, energy, is confident in dealing with people (mostly new and potential clients), has imagination, is focussed and tenacious. Sales and some marketing experience in a commercial environment is important as is having a flexible and innovative approach to work.

This post is part of a small team that will work alongside our account handling and marketing teams as well as with our related company Culture Calling.

The post will be incentivised with a basic wage of between £22,000 and £27,000 dependent on experience and a monthly commission being paid on the basis of meeting and exceeding agreed targets.

 

Responsibilities

  • Present and sell company products and services to new and potential clients.
  • Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made.
  • Follow up on new leads and referrals resulting from field and research activity
  • Identify new sales prospects in conjunction with other staff and contact these and other accounts as assigned.
  • Develop and maintain the sales data systems and current and potentially new product knowledge.
  • To liaise with other staff at London Calling and ensure the smooth handing and handover of clients to our client services team.
  • Manage service offerings through quality checks and other follow-up.
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
  • Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity and research to appropriate company staff.
  • Assist with and contribute to new and continuing marketing initiatives
  • Represent the Company at relevant meetings and events
  • Inspire, supervise and manage any part time sales staff
  • Other duties as required

Knowledge and Skills Requirements

  • Ability to persuade and influence others
  • Strong sales or sales related skills and experience.
  • Excellent interpersonal and communication skills
  • Knowledge of sales promotion techniques as well as marketing approaches.
  • Ability and intelligence to quickly learn about our business, our market, and what we are selling
  • Fluent in spoken and written English
  • Good strategic sense and the ability to be a pro-active part of a team developing sales and marketing initiatives.
  • Good IT skills with knowledge of data bases or the ability to develop this quickly
  • Energy, ambition and ability to get things done.
  • Ability to write focused and succinct reports/communications
  • Some management and supervisory experience or the ability to learn this on the job.

The work will require some travel and the occasional overnight stay as well as some evening/weekend work

For further information see our B2B sites:

www.londoncallingarts.com

www.culturecalling.co.uk

and our B2C site:

www.londoncalling.com

 

If you are interested please provide a short CV that summarises your background and experience, along with a brief note (maximum 350 words) on what makes you a strong candidate for this post, and e-mail to colin@londoncalling.com. Closing date: 9th November 2015.

 

** THIS POSITION HAS NOW BEEN FILLED! **


 

Top 5 Tips for Running a Great Print Campaign

print-design

Here at London Calling we know a fair bit about print! So here are our top tips for putting together the most effective print campaign:

1. Clever design.
The most important thing to consider when designing print is that most of the time only the top third of your leaflet will be on display when in our racks. Logos, dates, special offers and anything else that you really want people to know about should all go in that top third so that passers by will be more inclined to pick it up and find out more.

2. Research.
Look at other pieces of print you see around or the print of venues that attract a similar crowd to yours. What would you be likely to pick up in a rack full of print? What would stand out? Minimal text and strong images often work well, but nothing is better than research –  find out what works best for your desired audience.

3. Be clear.
What are your goals for the campaign? Is it to attract new audiences, or reach existing ones? Increase sales or grow brand awareness? A campaign without an objective is a lost one, so be clear and convey this when chatting with your Account Manager and we can advise you on the best possible options.

4. Don’t be afraid to be niche.
Be as targeted as you like, whether it’s people of a specific age, gender or set of interests; this is all useful information that we can use to find where your audiences are and decide the best print display locations for you.

5. Plan.
Even if you don’t have your print produced yet, get in touch and begin planning, as we can recommend the best time for you to get your print out there reaching your target audiences to have the most effective campaign possible.

So those are our top 5 tips to start off a brilliant print campaign. If you need any advice or have any queries about your campaign, get in touch with your Account Manager or any member of the Client Services team via sales@londoncalling.com or on 02072 757225.


 

Arts and Culture Marketing Round-Up 2

Whether you’re an established Marketing Manager at a big arts organisation or the founder of a tiny fringe theatre wondering how to sell tickets, we want to help you out! That’s why every few weeks we round up our favourite arts marketing advice and tips from the internet to bring you practical advice for advertising and promoting your theatre, art venues, museum, gigs or events!

Here are the most practical and inspiring tips and tricks we’ve discovered in October 2015:

5 Ways to Protect Your Brand’s Online Reputation
A beginner’s guide covering the first steps to take towards creating a strong online brand.
Read it here

An Introduction to Arts Marketing
A fascinating write-up of a talk by Heather Maitland, Associate Fellow at the Centre for Cultural Policy Studies at the University of Warwick.
Read it here

Turn Branding Failures into Successes
Sometimes a marketing campaign or promotion can go badly wrong. This useful document shows how six brands turned failures into successes and analyses the relevance of these examples to arts and cultural organisations.
Read it here

Top CRM Tips
Seven top tips for keeping your CRM healthy and useful as an arts marketer.
Read it here

How to Use Instagram and Pinterest for Your Arts Organisation
In many ways, Instagram and Pinterest are the most natural social media platforms for arts organisations to use since they focus on pictures, eye-catching design and visual marketing. This is a creative introduction into using these platforms to promote your organisation.
Read it here

How to Write a Press Release for an Art Event
This really practical step-by-step guide by the Arts Council takes you through the process of writing a great press release. It’s a very useful resource for anyone getting to grips with PR basics.
Read it here

 


 

London Calling are now working with Gold Key!

Gold-Key

At London Calling we have now teamed up with Gold Key to offer our clients an even wider array of print distribution options.

This exciting new partnership means that we can distribute our client’s print to an even bigger selection of London’s highest-footfall and most exclusive venues. The new locations added to our lists include:

  • More than 250 of London’s best 4* and 5* hotels;
  • Over 150 corporate locations and offices used by top businesses such as The Finanial Times, Network Rail, Unilever, Bird & Bird, HSBC, Savills, and BBC New Broadcasting House;
  • Airport lounges for more than 30 international airlines;
  • 30 London-based Members Clubs including Shoreditch House, Soho House, the Oxford and Cambridge Club and the Army and Navy Club.

These new venues are focused on reaching an exclusive, professional audience who live and work in London as well as tourists and visitors arriving via local airports.

To celebrate the launch of these new print channels, we are offering a 20% discount to the first five organisations to book any of these venues!

If you would like to find out more about our new offerings and which venues would work best for your organisation, please get in touch with us on sales@londoncalling.com or 0207 275 7225.


 

 

6 reasons to consider print advertising

Tried and tested, eye-catching, lovely to look at, we think print is brilliant! Here are our top 6 reasons for loving print…

1. It reaches all demographics. Not everyone is online (we know, it’s shocking!) But with print promotion, it’s possible to track down and reach any group of people you can think of, no matter how niche your target audience

2. It can be tied into your other marketing activities. Printed materials can work beautifully as the heart of an integrated marketing campaign, directing people to your online activities, offers, or competitions.

3. It’s immediate. There’s no distance or delay with print, and you can make sure it reaches people when they’re at their most receptive.

4. It’s credible. Want to add clout and credibility to a campaign? A beautifully designed brochure is the way to go!

5. It’s hard to ignore. Brochures or leaflets don’t have a delete button! They’re physical, tangible and unavoidable and it’s notoriously hard to resist the urge to flick through a brochure or What’s On guide! Studies suggest that around 80% of printed mail is opened compared to just 20% of emails.*

6. It works. Ultimately, there’s nothing more convincing than seeing results! Here’s what our clients have to say about print distribution campaigns we’ve helped them run…

“Around 40% of visitors surveyed had picked up a Jerwood Gallery leaflet and we’ve also seen an improvement in visitors from London.” – Jerwood Gallery

“The campaign was a great success and this was measured by seeing the amount of visitors who came to the gallery as opposed to the same time last year. This was up 70%.” – Watts Gallery

So if you’re not already producing printed marketing materials… why not?