Life of a London Calling Distributor: Julian Beere

Our driver and distributor Julian provides an insight into the behind-the-scenes of a London Calling distributor. Here, he talks us through his passion for his allotment, beekeeping and how this has been reflected in his work with London Calling. 

When not distributing leaflets and posters for London Calling I’m likely to be found gardening on an allotment near Chingford, away from the metropolitan hustle and bustle of my workplace. I’ve worked for London Calling on and off since 2002 and full-time since 2010. Since then I’ve dedicated much more of my spare time to the allotment and it is essentially what I, personally, bring to work.

The whole allotment site is situated on a hillside at the edge of Epping Forest, close to the Lea Valley reservoirs. The site has a sense of a secret garden about it; surrounded and enclosed by houses with long back gardens, walls and fences amidst dense rambling hedges of trees and shrubs. It is a walled garden – a peaceful place that offers sanctuary from the grime and grind of Central London where I do most of my distribution work.

One of the edges of the allotment is a dense briar patch out of which we cut a niche 13 years ago, to be an apiary with, currently, 2 hives for honeybees. Our beekeeping is an important part of our practice and ethos of organic and sustainable gardening, cultivating diverse fruits, herbs and vegetables that we harvest for ourselves, our families, neighbours and friends including our workmates. The garden is a large and demanding project that requires a lot of work, commitment and energy and an essential motivation for me is having workmates who are interested in taking the produce as part of their groceries. The bags of fruit and veg I bring to work are, hopefully, part of the culture and fellowship of our workplace.

I trained as an artist-craftsperson and I have worked in this capacity in London, creating performative artworks for a broad range of events, including Notting Hill Carnival, Thames Festival, installations at the then Theatre Museum (Covent Garden) and many London parks and gardens. I think my background as an artist partly has been essential in my role as a  distributor for London Calling; I could imbue the work with some creative interest and so actually promote the culture. One of the first instances of these two careers crossing paths was in 2003 when distributing leaflets for, ‘Linked’, by Graeme Miller. The work alerted me to and involved me in a brilliant and inspiring installation situated close to where I lived in Leytonstone. I have also been fortunate to work for London Calling distributing for events I have participated in as an artist and a gardener – most prominent of these being the E17 Art Trail and Waltham Forest Cultivate Festival.

A more recent example of this sort of serendipity occurred when doing the distribution on behalf of Royal Botanic Gardens, Kew, and their large-scale installation ‘The Hive’. The leaflet, a guide to, ‘The Hive’ and the surrounding gardens, invites visitors to ‘step inside and discover the secret life of bees’.

With 13 years of beekeeping experience I am familiar with, and as baffled as ever by, the lives of bees inside our hives and beyond. The diversity of forage can be seen by the many different colours of pollen that form an intricate patchwork pattern. How is this intricacy and order of the honeycomb created by and communicated about by the bees? Would I find out by visiting, ‘The Hive’?

I visited the installation on a blazing hot day in August 2016. It is a marvellous structure, a gleaming tessellation set upon a grassy mound in the magnificent grounds of Kew. The lattice work makes up a large cubic structure within which a dome-like (or skep-like space) is defined. Stepping inside involved a winding walk up through a meadow of native wild flowers before reaching a wondrous sky-lit vaulted ceiling over an elevated transparent hexagon panelled floor. The overall effect was arresting and absorbing, the ambience altering through subtle changes to the lighting and sound, the latter triggered by activity in beehives close by. We were part of a performance – a promenade and reverie. ‘The Hive’, is the centre-piece for a range of other attractions and activities aimed at creating insights into the lives of bees and other pollinators; for me it was more a spectacular homage, resonating as something quite different from objective understanding.

Emerging from, ‘The Hive’, I made my way to the superb kitchen garden, to forage for inspiration and guidance for our allotment. Kew Kitchen Garden is managed by Joe Archer, who gardened with us, briefly, in 2013 before moving on to Chelsea Physic Garden and then Kew. It was a fitting way to complement my visit to, ‘The Hive’, and hopefully continue doing things that make a positive contribution to living and working in London.

London Calling Playlist: July

The music we can’t stop listening to here in the London Calling office.

Music is a big part of our lives here at London Calling. There’s rarely a moment when the office radio isn’t playing, and we all love to get out to gigs, discover new music and share our discoveries over a cuppa. We’d like to include you in all this, so as part of a new monthly feature, we’re pulling together a playlist of our current musical highlights, starting with July. Feel we missed something? Join the debate and let us know your favourite songs at the moment by tweeting us or messaging us.

Arcade Fire – Everything Now

The whole office were excited by the return of the genre-defying Canadian art rockers Arcade Fire, but a little dismayed about how quickly the four years since their last album, 2013’s Reflektor, have gone by. Everything Now, the first single from the new album of the same name, signals another turning point in their constantly evolving sound.

Young Fathers – Sister

The Southbank Centre’s Meltdown Festival, curated this year by M.I.A. featured a whole host of fantastic artists – something our Account Manager Willow took full advantage of. Young Fathers, the Mercury Prize-winning alternative hip hop trio from Edinburgh, performed a special gig at the Royal Festival Hall complete with special guests and a choir. Sisters is a track from their first EP, TAPE ONE.

Solange – Cranes in the Sky

When Will, our Editorial Assistant, returned from this year’s Glastonbury Festival he couldn’t stop talking about Solange. Her live performance was the complete package – light, set and movement combining with her soulful, groovy music to create an extraordinary gig. Cranes in the Sky is from her debut album A Seat at the Table, and he urges everyone out there to go watch her live.

Agnes Obel – Familiar

Sales and Partnerships Manager Simon went to see Danish singer/songwriter Agnes Obel at the Roundhouse last month and came back with heaps of praise for her spell-binding mix of rich, colourful melodies and string arrangements. Familiar is a single from her 2016 album Citizen of Glass.

Hercules and Love Affair – Blind

Simon also went to see the return of DJ Andy Butler’s powerful and uplifting dance project Hercules and Love Affair at Shoreditch’s Village Underground, and returned with aching limbs from all the shapes he threw. Blind is a party anthem from their self-titled debut album.

Yumi and the Weather – Not Again

Will went to watch the electronic three-piece Yumi and the Weather at Dalston’s Birthdays. Their hypnotic grooves, powerful vocals and catchy melodies are truly wonderful, and Not Again comes from their 2013 EP of the same name (full disclosure: vocalist Ruby Taylor is an old friend of Will’s – but that doesn’t make the music any less beautiful).

Radiohead – I Promise

Maddie, our Digital Officer, is a massive Radiohead fan, and has been listening to the 20th Anniversary Edition of their seminal third album, OK Computer, non-stop since it came out. I Promise is a stand out track from the selection of previously unreleased songs it contains.

Pete Tong with the Heritage Orchestra – Your Love

We recently interviewed Jules Buckley, the young composer and arranger making waves with his orchestral arrangements of contemporary music. Here, his Heritage Orchestra perform their version of the dance classic Your Love from the 2016 album Classic House, a collaboration with DJ Pete Tong which saw dance anthems translated into orchestral symphonies.

Elbow – Gentle Storm

Tanya Moodie, who is currently starring in Terror at the Lyric Hammersmith, is an actor with a fascinatingly varied career to date, and we spent a lovely afternoon interviewing her a few weeks back. She mentioned her fondness for northern alternative rock band Elbow’s latest album Little Fictions. We’re pretty fond of it here too, and Gentle Storm sees Guy Garvey at his lyrical best, underpinned by a foot-tapping rhythm and bursts of piano.

Alt-J – Dissolve Me

It turns out that Jules Buckley is a massive fan of Alt-J – the indie rockers from the University of Leeds whose 2012 debut album An Awesome Wave quickly propelled them to the higher echelons of the musical food chain. Another highlight from Glastonbury, Will spent a wonderful 4 minutes and 17 seconds dancing in pure joy to Dissolve Me, so we thought it only right to include the track here.


New Faces in the London Calling Office!

If you pop into our office in Islington this March, you’ll find that some new faces have recently joined the team… This year we’ve welcomed a new Head of Finance, two new Account Managers, and a New Business Executive to the London Calling office. And to help you put faces to their names (and to embarrass them just a little bit!) we thought we’d take a moment to introduce you to Sue, Carolina, Katherine and Willow…


 Sue James – Finance Director

  Dance and Finance might be a bit of an odd mix but Sue loves both! She has been in finance for over 40 years and has a wealth of experience in SMEs, from Research to Expert Witnesses. One of her absolute passions is music and dance – any music, any dance form! Part time Sue teaches both DANCEmandala and Biodanza at The Place in Euston, as well as teaching meditation, voice and percussion and shaking.

What’s your favourite cultural venue in London?
“One of my most loved places is The South Bank, including a bit of Borough Market, home to amazing artisan foods and the best coffee at Monmouth Coffee.  You will often find me meandering around the market or walking along the river, jumping on and off the river buses armed with a few grandchildren!”


Carolina Sansom – New Business Executive

Carolina is a recent Applied Theatre graduate and the most recent member to join the New Business team. Outside of work you can find her boogying to new bands in Camden Town, catching some fringe theatre, planning her next summer adventure or cooking up a storm in the kitchen.

What’s your favourite cultural venue in London?

“I love Portobello Road Market on a Saturday. If you get there early enough you get to skip the crowds of tourists and see some of the market sellers setting up their stalls. It’s amazing for finding whatever you’re in the mood for; vintage trinkets and jewellery (perfect for gifts!), old records, flowers, fresh bread, amazing cheese and in-season veggies. It’s also a great spot for a cheeky bit of day drinking, if you head slightly off the main road you can find  Acklam Village Market- they do great craft beers and I could literally sit there all afternoon listening to the live bands play.”


Katherine Weekes – Account Manager

Katherine graduated with a BA Hons First Class in English Language and Literature from Jesus College, University of Oxford in 2014. She is a member of our Account Management team. A literary and Bruce Springsteen fanatic, she is also curator of a vast collection of lipsticks and is planning her great novel…

What’s your favourite cultural venue in London?

One of my favourite (there are too many to pick a winner) is Shakespeare’s Globe. There is genuinely something special about standing and watching a play at the Globe (especially if the weather holds out!) and taking in all the painstaking detail Sam Wanamaker and his team used when reconstructing the theatre. I’m a huge advocate of the standing ticket initiative – it’s a fantastic way for people like myself to stay engaged with the reception and interpretation of Shakespeare in modern times!


Willow Costello – Account Manager

The latest addition to the Client Services team, Willow has worked for both digital media and marketing agencies, giving her a broad understanding of the industry as a whole. In addition to this she has been involved with a range of community projects, including TEDx talks, Romani Cultural and Arts Company and Radio Cardiff. Willow is passionate about inclusive arts projects and how marketing can play a key role in their scope and development.

What’s your favourite cultural venue in London?

“A maze of underground tunnels and recycled decor, The Vaults really is an arts platform for performers and musicians from all walks. I’ve seen some of the best (and bravest!) comedy and experimental theatre pieces here and this dark and urban space is surprisingly cosy. Even if you haven’t got time to see a show, it’s always worth a trip through the graffiti covered tunnels and a quick pint to soak up the atmosphere.”


Editorial Intern Position at London Calling or Culture Calling

London Calling are looking for two enthusiastic graduates to support the running of our cultural recommendations websites and

We operate a rolling three-month internship programme for graduates and those looking to move into arts journalism or publicity.

The role
The successful applicant will help to run the websites on a day-to-day basis, ensuring its look, feel and content are perfect for our readers. This will involve writing and uploading events, articles and interviews as well as attending press events and liaising with PR agencies.

Please see the full job description and person specification here.

How to apply
Please apply by sending a CV and short cover letter along with a sample of your written work to Helen Dalton, Online Brand Manager on Please indicate whether you are interested in applying for the London Calling or Culture Calling internship in your application.

The Editorial Internship lasts for three months. However we will be accepting applications continually and will keep your application on file until the next time we are recruiting.



Three Unique, Quirky and Cultural London Calling Venues

Constantly on the hunt for fantastic new venues to host our client’s leaflets and brochures, London Calling’s Business Development Officer Alice is an expert in the city’s quirkiest venues, from vinyl shops to art schools and coffee shops to climbing walls…

London is a busy, chaotic city, but nestled in its streets are venues where you can be entertained, escape, or even learn a new skill. When finding great locations for London Calling print racks, I come across beautiful venues every week. Here are three of the most interesting and idiosyncratic venues that host our racks:


Cable Café Bar

Cable Café Bar in Oval sits on a busy street behind a bus stop. Inside however is a beautiful wood panelled space, with an eclectic mix of furniture, dripping candles and old pictures on the walls. During the day the friendly staff make coffee with an ancient hand-pulled espresso machine and in the evening they serve beers, wines and spirits. The cosy atmosphere is intensified every Tuesday evening when the bar hosts live Jazz music.


Travelling Through

Travelling Through is a bookshop with a difference. Specialising in travel they sell fiction, non-fiction, memoirs and biographies categorised by continent, country and place. Potential explorers can discover new and classic works from around the world and enjoy a coffee in its downstairs cafe. The shop also hosts events and workshops, such as philosophy meetups and mindfulness classes, and has a monthly book club. If you ever want to escape from London for a while, you can just pick up a travel guide and see what the world has to offer.


The National Centre for Circus Arts

Exercise doesn’t have to be humdrum. The National Centre for Circus Arts teaches thousands of people circus techniques from the flying trapeze to acrobatic balancing. Located in a Victorian power station near Hoxton Square, the centre offers workshops and recreational classes to established performers and newcomers alike; they also teach a BA degree in Circus Arts!



We’re recruiting: Accounts Management and Sales Posts



We are looking for three new candidates to join our team at our offices in Islington, London.

London Calling (London focussed) and Culture Calling (covering cultural hotspots outside London) are a leading arts, culture and leisure marketing company operating across the UK. This is your opportunity to play your part in the growth of our dynamic company. Following a hugely successful year, we are looking for three ambitious people to join our accounts management and sales teams.

We are looking for individuals who have flair, energy, are confident when dealing with people and who are focused and tenacious. While the three posts are different (but related), and with varying levels of experience/knowledge required, we are looking for account management, sales and marketing experience in all the roles. This can be from any sector.

What is important is the ability to learn quickly about the sectors we are engaged with and to have a flexible and innovative approach to work. We also strongly encourage new ideas and perspectives as we work to further grow and expand our business.

There are three jobs available: Please see below a brief resume of each one with a link to obtain more detailed information.


Account Manager:

This post is ideal for someone already working within account management and sales, who has a track record of success, and who is looking to forge a career for themselves in the arts/leisure sector. This post is concerned with managing and growing the business with an existing portfolio of established clients as well as with sourcing new business. The salary range is £26,000 to £30,000 (dependent on experience) with a commission available related to meeting targets. Find out more.

Culture Calling Sales/New Business manager

The role is focused on sales and bringing in new business for the company building on our well established, existing client base. It will concentrate on primarily developing new business outside London as well as some limited account management. This would suit someone who has some good sales experience in any sector and who wants to learn more and contribute to growing work in our sector. The salary range is £22,000 to £27,000 (dependent on experience) with a commission being paid for meeting agreed targets: the more new business that is generated the higher the commission. Find out more.

New Business Executive.

This role is focused on sales and bringing in new business for the company building on our well established, existing client base. It is a ‘junior’ role to start with and would ideally suit a recent graduate or someone who has had some job experience and who wants to build on this in a new role. The salary range is £20,000 to £24,000 (dependent on experience) with a commission being paid related to meeting targets. Find out more.


If you are interested please provide a short CV that summarises your background and experience, along with a brief note (maximum 350 words) on what makes you a strong candidate for the individual posts. Applications should be e-mailed to

Closing date 27th November with interviews being held in early December.



Office manager and marketing support – POSITION FILLED

We are looking for a driven, friendly individual to join our team based in Islington in North London.

** This position has now been filled **


This is a new and exciting opportunity to play your part in the growth of our dynamic arts and leisure marketing company. The role is helping to manage our busy office and ensuring that the key policies, processes and duties in the office flow efficiently. Part of the role is also helping to supporting our marketing team, providing an opportunity to gain experience in this area.

We are looking for someone who has flair, energy, is confident when dealing with people, and who is focused, well organised and tenacious. Ideally we would like you to have assisted in or managed an office before. However, what is as important is that you have the ability to learn quickly, and have a flexible and innovative approach to work.

The basic wage starts at around £25000, dependent on experience.


Find out more and read the full job description.


To apply : please provide a short CV along with a covering letter (maximum 700 words) on what makes you a good candidate for this post, and e-mail as soon as you can to: The closing date is 10th October 2016.

We look forward to hearing from you.



The Vaults: An Interview with Director Kieron Vanstone


In just a few short years The Vaults, nestled under Waterloo station, has become one of London’s most exciting art spaces. It all started with The Vaults Festival which has rapidly become one of the capital’s largest Fringe theatre events, and have recently staged productions ranging from Goosebumps Live to a musical about mod icons The Small Faces. We chatted to founder and director Kieron Vanstone about the venue, its history and his dreams for the future.


London Calling: Can you tell us about the history of the venue?

Kieron Vanstone: It opened in April 2013. I originally worked at the Old Vic Tunnels which was another series of arches supported by the Old Vic Theatre. When that place closed I picked up where we left off and opened up another series of arches and carried on from there.


LC: What is it about the underground that appeals to people?

KV: Interestingly at The Vaults, technically, you actually don’t go underground at all. It was built in 1848 and the Victorians wondered how to keep the train running when there were floods, so they lifted it all up. You never actually go down at all. You get this real loss of inhibition and exploration when you go underground.


LC: Were there any issues setting up in such an unusual location?

KV: I started without anybody else and I just had to do it all myself really. I had to clean everything, do all the production, finance, marketing. There were no particularly big hurdles, it was just all of the hurdles. The building was used to store paper for a long time so there was just one toilet in the whole building and a series of offices. All of our toilets are now weirdly kitted out like old school offices.


LC: What’s most exciting in your current season?

KV: Goosebumps is exciting because we’ve completely split audiences. I’ve never seen a show that some people absolutely detest while others adore it and come back three or four times.


LC: Why do you think that’s happened?

KV: If I knew why, I would definitely be a billionaire. A lot of people like it, a lot of people don’t. Goosebumps is the second best selling book series of all time after Harry Potter. We’ve also got ‘All or Nothing’ our mod musical inspired by the music of the Small Faces. It’s written by a lady called Carol Harrison and that’s been unbelievably popular. It sold out every night for eight weeks which is impressive for a new musical. I think it’s a testament to the music of the Small Faces and how popular it was.

We’ve also had a brand new audience come to the place. We pitch ourselves all the time for twenty to thirty year-olds but with this show you’ve got a range from forty to seventy. It’s cool to not be elitist, we do shows for everybody. It’s the same doing our separate Goosebumps kids show, they come in and are amazed, they can hear the trains, they go mental. Just like a 57-year-old who has never been under Waterloo station but they’ve walked past it every day.


LC: What about the Vaults Festival?

KV: We have a six week festival in March where there are about 20 shows a day. We turn most spaces into theatres ranging from 100 seats to 176 seats. It’s fringe theatre of very high quality. It’s about supporting the artists and making sure they don’t lose out, that they cover themselves. It accounted for something like 30% of all fringe ticket sales in London last year. The first was in 2012, before the venue opened. The Vaults Festival came first, when I was working at the Old Vic Tunnels. We opened up this space for the Vaults festival first for six weeks then we closed it down again. That was why we called the space The Vaults because the festival had already spread the name.


LC: A lot of venues are threatened by council restrictions and new construction at the moment. Are you worried about that?

KV: I’ve got a really good relationship with the council. I’ve been really careful and clear – I won’t just do a party or a dirty rave, it has to have some theatre and drama to it. That supports the community so they support us. If you don’t have the support of the surrounding businesses and neighbours then you’re in trouble. They’re the people you’re there to serve so if you stick out like a sore thumb then it’s going to go badly.

Saying that, some other venues were doing the best they could – like Shunt got closed because the Shard was built on top of it. No doubt the same will happen for Waterloo. There are masterplans for Waterloo up until 2050 so we won’t be around forever. In terms of footfall Waterloo is the biggest station in Europe, there’s an extra million people every year. We’ll survive as long as we possibly can and do as much cool stuff as we can in the time we’ve got.


The Vaults is currently showing Goosebumps Alive and Ministry of Masks. For information on upcoming events see their website.


New Vacancy – Sales & New Business Manager

** This Position has now been filled **

Culture Calling Sales & New Business Manager

Our sister company Culture Calling are recruiting for a Sales & New Business Manager, based in the London Calling office in Dalston.

This is a new and exciting opportunity to be an important part in the growth of a dynamic arts and culture marketing company. The role is focused on sales and bringing in new business for Culture Calling, building on our well established, existing client base.

We are looking for someone who has flair and energy, and someone who is focused, tenacious and confident when dealing with people (mostly new and potential clients). Sales and marketing experience in a commercial environment is important, as is having a flexible and innovative approach to work.

This post is part of a small team that will work alongside our sales, operations and marketing teams as well as London Calling.



  • Present and sell company products and services to new and potential clients
  • Prepare action plans and schedules to identify specific targets and create a number of contacts to be made
  • Follow up on new leads and referrals which have been acquired through research activity
  • Identify new sales prospects in conjunction with other staff and contact these and other accounts as assigned
  • Develop and maintain the sales data systems with new and potential clients
  • To liaise with other staff at Culture Calling and ensure the smooth handover of clients to our client services team
  • Manage service offerings through quality checks and follow-ups
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
  • Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity and research to appropriate company staff
  • Assist with and contribute to new and continuing marketing initiatives
  • Represent the company at relevant meetings and events
  • Inspire, supervise and manage any part-time sales staff
  • Other duties as required

Knowledge and Skills Requirements

  • Ability to persuade and influence others
  • Strong sales or sales related skills and experience
  • Excellent interpersonal and communication skills
  • Knowledge of sales promotion techniques as well as marketing approaches
  • Ability and intelligence to quickly learn about our business, our market and our products
  • Fluent in spoken and written English
  • Good strategic sense and the ability to be a pro-active member of the team developing sales and marketing initiatives.
  • Good IT skills with knowledge of databases or the ability to develop this quickly
  • Energy, ambition and ability to get things done
  • Ability to write focused and succinct written communications
  • Some management and supervisory experience, or willingness to learn this in the position

The post will be incentivised with a basic wage of between £22,000 and £27,000 dependent on experience and a monthly commission being paid on the basis of meeting and exceeding agreed targets.

The work will require some travel and the occasional overnight stay as well as some evening and weekend work.

To apply please provide a short CV along with a covering letter (maximum 500 words) on what makes you a strong candidate for this post, and e-mail to

Closing date: Friday 15th April.

For further information see our B2B sites:



Arts and Culture Marketing Round-Up 3


Whether you’re looking to create an online buzz around a museum, need to get your head around the basics of promoting an art exhibition, or you want to understand the event-marketing trends that will be important in 2016, we’ve got something for you! We’ve put together another round-up of the internet’s best tips, news and advice for promoting your arts and culture events.

Dig in…


An Introduction to Marketing

The Art Council sums up the pros and cons of different forms of marketing with this simple guide for beginners, perfect for anyone just starting out in marketing at a small arts or cultural organisation.
Read it here


3 Key Trends for Planning and Promoting Events in 2016

The experts at Eventbrite discuss the big trends that will impact the success of your events in 2016. While Eventbrite don’t specifically focus on arts venues, these important trends will still be important for any cultural or promotional events you’ve got planned for the coming year.
Read it here


How Digital Tech can Bridge Gaps between Museums and Audiences

At London Calling, we’re huge fans of digital marketing and we think there are plenty of digital innovations the cultural sectors should be taking advantage of. This fascinating article explores how (and why) museums should put digital at the heart of their strategies and activities.
Read it here


How to Talk to the Press Like a Pro

A simple how-to guide from Etsy relevant for any small organisation looking to promote themselves with the press.
Read it here


10 Podcasts that will Help you Learn Marketing for Free

Finding time to research and learn more about marketing practices can be really tricky, but Podcasts are a brilliant solution. Listen to them on your commute to work, while you’re at the gym, or when you’re cooking dinner! These ten marketing podcasts will help you to develop the skills you need to promote your organisation and events.
Read it here


How to Market an Exhibition

This beginner’s guide explains how to promote your up-coming art exhibition, including identifying and segmenting your audience, cross-promotion and how to harness word of mouth.
Read it here


London Calling Arts is a marketing agency that specialises in helping arts and culture organisations promote their products, venues and events. Our clients include theatres, museums, art galleries, heritage sites, music venues and more. Have a look at our other marketing round-ups and recent blog posts.