Arts and Culture Marketing Round-Up

Here at London Calling we work with some fantastic theatres, art galleries, dance studios, museums and cultural venues. We spend our time promoting great cultural events and activities, so we know the obstacles our clients face and just how difficult arts marketing can be!

Luckily the internet is full of useful advice about how to engage arts audiences…

Today we’re rounding up the best advice, news, tips and ‘how to’s to give you a helping hand with your upcoming marketing campaigns:

5 innovative Event Marketing Ideas to Learn from
Featuring operas, theatres and music festivals, this list gives 5 great examples of unique and innovative marketing campaigns for events.
Read it here

Design and Print – An Introduction for Arts and Cultural Marketers
A fantastic overview for designing top-notch printed promo materials to advertise your organisation, venue and events.
Read it here

How to Sell your Show at a Fringe Festival
From chasing reviews to writing press releases to flyering, here’s how to sell tickets if you’re putting on a show at a fringe festival.
Read it here

7 Social Media Marketing Tips for Art Galleries
Those clever folks at Mashable really know their stuff when it comes to digital marketing. Here they turn their attention to social media for art venues and galleries.
Read it here

100 Inspiring Ideas to Market your Business
A fantastic check-list of key marketing activities that any organisation can learn from.
Read it here

How to Promote your Event through Twitter Competitions
Twitter can be the perfect channel for promoting an event. Here’s a great introduction to using social to market your event.
Read it here